Salesforce Products and Services

In my previous post, we've looked at what CRM is and what Salesforce is and how Salesforce can help your business. This week I would like to focus on some of the product and service offerings of the company. So let's get going and look at what Salesforce has in store.

Sales Cloud

No software. No hardware. No speed limits - this very aptly describes the super ability of your sales team to score more wins like never before, using an array of cloud based tools that help increase productivity and keep pipeline filled with solid leads.

Best practices and inline intelligence help close more deals faster. Nurture leads so they are ready to convert and then pass them to the right reps at the right time. All the information is in one place so its easy to prioritise and make decisions based on the most up to date information. Sales Cloud Einstein is the AI component that differentiates deals won from lost and highlights top leads and next steps.

Service Cloud

Enhanced customer service with a solution that is more responsive, more intuitive and more flexible and anticipates customer needs, from call-centre software to self-service portals.

Cases close faster with AI and automation all from once console. Communities that offer self-service portals to solve problems on their own terms and timelines.

It also provides insights into customer behaviour thus enabling personalised service and the ability to predict future needs. Live messaging provides a conversational aspect.

Marketing Cloud

Personalised is the keyword here - a personalised cross channel customer journey that delivers exceptional experiences across email, social, mobile, the web, advertising and more. The right message at the right time - on any channel is key to the success of the Marketing Cloud.

Build and manage any kind of email campaign. Use SMS, MMS, push notifications and group messaging to reach customers anywhere, anytime. Listen, engage, publish and analyse data from over a billion sources while automating social workflow.

Other Products

Commerce

Engagement

Platform

Integration

Analytics

Industries

Communities

Collaboration

So that is a high level overview of the products and services that Salesforce has to offer. Rest assured there is an immense depth to each of the products and services which I will delve into in my future posts. Thank you for reading and staying with me. I look forward to sharing more.